{"id":21836,"date":"2026-08-29T12:15:30","date_gmt":"2026-08-29T12:15:30","guid":{"rendered":"https:\/\/mebleartisan.pl\/o-marce-artisan\/"},"modified":"2026-08-29T12:17:24","modified_gmt":"2026-08-29T12:17:24","slug":"o-marce-artisan","status":"publish","type":"page","link":"https:\/\/mebleartisan.pl\/en\/o-marce-artisan\/","title":{"rendered":"About the Artisan brand"},"content":{"rendered":"<style>.page-id-21836 .wp-block-post-title,.page-id-21836 .hostinger-ai-page-title{display:none!important}\n.ab-page{--abg:#25483a;--abd:#173328;--abc:#a87443;--abl:#ded8cf;--abs:#f4efe7;--abi:#1d2822;max-width:1180px;margin:0 auto;padding:0 0 72px;color:var(--abi)}\n.ab-page h2{font-size:clamp(26px,3.2vw,38px);margin:64px 0 18px;line-height:1.15}\n.ab-page h3{font-size:20px;margin:0 0 8px;line-height:1.25}\n.ab-page p{line-height:1.75;margin:0 0 16px}\n.ab-hero{padding:8px 0 4px}\n.ab-eyebrow{color:var(--abc);font-size:12px;font-weight:700;letter-spacing:.18em;text-transform:uppercase;margin:0 0 14px}\n.ab-page h1{font-size:clamp(34px,5.2vw,58px);line-height:1.06;margin:0 0 20px}\n.ab-lead{font-size:clamp(17px,1.5vw,21px);line-height:1.65;max-width:70ch;color:#3a463f}\n.ab-facts{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--abl);border:1px solid var(--abl);border-radius:16px;overflow:hidden;margin:36px 0 8px}\n.ab-facts>div{background:var(--abs);padding:22px 18px;text-align:center}\n.ab-facts b{display:block;font-family:DMSerifDisplay,Georgia,serif;font-size:30px;font-weight:400;color:var(--abg);line-height:1.1}\n.ab-facts span{display:block;margin-top:6px;font-size:12.5px;line-height:1.4;color:#5c675f}\n.ab-figure{margin:44px 0 0}\n.ab-figure img{width:100%;height:auto;display:block;border-radius:20px;object-fit:cover}\n.ab-figure--wide img{aspect-ratio:21\/9}\n.ab-figure figcaption{margin-top:12px;font-size:13.5px;color:#69736d;line-height:1.55}\n.ab-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(280px,1fr));gap:28px;margin-top:32px}\n.ab-card{background:#fff;border:1px solid var(--abl);border-radius:18px;overflow:hidden;display:flex;flex-direction:column}\n.ab-card img{width:100%;aspect-ratio:4\/3;object-fit:cover;display:block}\n.ab-card h3{padding:20px 22px 0;font-family:DMSerifDisplay,Georgia,serif;font-weight:400}\n.ab-card p{padding:0 22px 22px;margin:8px 0 0;font-size:15px;line-height:1.65;color:#4d5a52}\n.ab-quote{margin:56px 0 0;padding:34px 38px;background:var(--abg);border-radius:20px}\n.ab-quote p{margin:0;color:#fff;font-family:DMSerifDisplay,Georgia,serif;font-size:clamp(19px,2.1vw,25px);line-height:1.5}\n.ab-cta{display:flex;flex-wrap:wrap;gap:14px;margin:52px 0 0}\n.ab-btn{display:inline-block;padding:16px 30px;border-radius:12px;border:1px solid var(--abg);color:var(--abg);text-decoration:none;font-weight:700;font-size:15px}\n.ab-btn--primary{background:var(--abg);color:#fff}\n.ab-btn:hover{opacity:.88}\n.ab-source{margin:44px 0 0;font-size:12.5px;color:#8a938c}\n@media(max-width:780px){.ab-facts{grid-template-columns:repeat(2,1fr)}.ab-figure--wide img{aspect-ratio:16\/10}.ab-quote{padding:26px 22px}}\n<\/style>\n\n\n<section class=\"ab-page\">\n  <header class=\"ab-hero\">\n    <p class=\"ab-eyebrow\">THE MAKER BEHIND THE COLLECTION<\/p>\n    <h1>About the Artisan brand<\/h1>\n    <p class=\"ab-lead\">Artisan began in 1995 in Jaipur, in the Indian state of Rajasthan. Today it is a British company headquartered in London, with offices in the USA and Germany and its own production unit in Jaipur, where over a hundred artisans work. That is where the furniture in our shop comes from.<\/p>\n  <\/header>\n\n  <div class=\"ab-facts\">\n    <div><b>1995<\/b><span>the brand starts in Jaipur<\/span><\/div>\n    <div><b>100+<\/b><span>artisans in the workshop<\/span><\/div>\n    <div><b>12<\/b><span>craft towns in the chain<\/span><\/div>\n    <div><b>3&nbsp;C<\/b><span>compassion \u00b7 community \u00b7 cognisance<\/span><\/div>\n  <\/div>\n\n  <figure class=\"ab-figure ab-figure--wide\"><img src=\"https:\/\/mebleartisan.pl\/wp-content\/uploads\/2026\/08\/artisan-jaipur-warsztat.jpeg\" alt=\"Jaipur \u2014 the Artisan production unit\" loading=\"lazy\" decoding=\"async\"><figcaption>Jaipur, the Pink City \u2014 the heart of the craft network and home to the main Artisan unit.<\/figcaption><\/figure>\n\n  <h2>Three words the brand is built on<\/h2>\n  <p>They call them the three Cs: <b>compassion, community and cognisance<\/b> \u2014 compassion for what artisans actually need, the community they foster around themselves, and cognisance of what small shops need in order to sell well. The aim is twofold: to revive fading local crafts, and to deliver honest furniture to customers around the world.<\/p>\n  <p>Rajasthan has never been an easy place to make a living \u2014 heat, desert, sparse population. But for generations it has had one thing: the arts. Handmade, passed from father to son. For decades the young left the small towns for the big cities to find work. The return of the traditional crafts \u2014 and the internet that finally showed them to the world \u2014 reversed that flow.<\/p>\n\n  <h2>A map of craft: where your furniture really comes from<\/h2>\n  <p>No single town in northern India can make a complete piece of furniture. Every place has its own speciality, guarded for centuries. The finished product is the sum of several of them.<\/p>\n\n  <div class=\"ab-grid\">\n    <article class=\"ab-card\"><img src=\"https:\/\/mebleartisan.pl\/wp-content\/uploads\/2026\/08\/artisan-saharanpur-snycerka.jpg\" alt=\"Saharanpur \u2014 carving and woodwork\" loading=\"lazy\" decoding=\"async\"><h3>Saharanpur \u2014 carving<\/h3><p>An unassuming town deep in Uttar Pradesh, once an important Mughal transport hub. The railways brought carvers from across northern India together here and let their carving schools blend. It remains one of the key centres for wooden detail.<\/p><\/article>\n    <article class=\"ab-card\"><img src=\"https:\/\/mebleartisan.pl\/wp-content\/uploads\/2026\/08\/artisan-jodhpur-drewno-odzyskane.jpeg\" alt=\"Jodhpur \u2014 reclaimed timber\" loading=\"lazy\" decoding=\"async\"><h3>Jodhpur \u2014 reclaimed timber<\/h3><p>A city carved out of desert sand, where reclaimed-timber workshops sit on the same streets as the temples. Another phase in the centuries-long life of a tree.<\/p><\/article>\n    <article class=\"ab-card\"><img src=\"https:\/\/mebleartisan.pl\/wp-content\/uploads\/2026\/08\/artisan-sambhal-inkrustacja-koscia.jpeg\" alt=\"Sambhal \u2014 bone inlay\" loading=\"lazy\" decoding=\"async\"><h3>Sambhal \u2014 bone inlay<\/h3><p>A rare and demanding art. The town&#8217;s heyday came under Mughal rule; when that faded, bone inlay rescued it. When a community has little else to rely on, it tends to become extremely good at what it has.<\/p><\/article>\n    <article class=\"ab-card\"><img src=\"https:\/\/mebleartisan.pl\/wp-content\/uploads\/2026\/08\/artisan-moradabad-mosiadz.jpg\" alt=\"Moradabad \u2014 brass\" loading=\"lazy\" decoding=\"async\"><h3>Moradabad \u2014 brass<\/h3><p>One vast workshop from dawn to dusk, with the smell of metalwork hanging in the air long after the shutters come down. One of the fastest-growing industrial towns in northern India.<\/p><\/article>\n    <article class=\"ab-card\"><img src=\"https:\/\/mebleartisan.pl\/wp-content\/uploads\/2026\/08\/artisan-agra-marmur.jpg\" alt=\"Agra \u2014 marble\" loading=\"lazy\" decoding=\"async\"><h3>Agra \u2014 marble<\/h3><p>The city of the Taj Mahal. It was Agra&#8217;s marble-cutting tradition that made the monument possible. Local folklore says today&#8217;s stonemasons descend from its builders \u2014 who allegedly had their arms cut off so they could never make anything so beautiful again.<\/p><\/article>\n    <article class=\"ab-card\"><img src=\"https:\/\/mebleartisan.pl\/wp-content\/uploads\/2026\/08\/artisan-aligarh-okucia-meblowe.jpeg\" alt=\"Aligarh \u2014 furniture fittings\" loading=\"lazy\" decoding=\"async\"><h3>Aligarh \u2014 furniture fittings<\/h3><p>Brass, iron and aluminium are as much part of the town&#8217;s fabric as its Mughal-era buildings. Handles, hinges and fittings that end up on cabinet fronts.<\/p><\/article>\n    <article class=\"ab-card\"><img src=\"https:\/\/mebleartisan.pl\/wp-content\/uploads\/2026\/08\/artisan-khurja-ceramika.jpg\" alt=\"Khurja \u2014 ceramics\" loading=\"lazy\" decoding=\"async\"><h3>Khurja \u2014 ceramics<\/h3><p>Known plainly as the Ceramic City. There are no fields or orchards around Khurja \u2014 instead, rows of roadside pottery stalls running the length of the town.<\/p><\/article>\n    <article class=\"ab-card\"><img src=\"https:\/\/mebleartisan.pl\/wp-content\/uploads\/2026\/08\/artisan-tkaniny-amritsar-panipat.jpg\" alt=\"Amritsar and Panipat \u2014 textiles\" loading=\"lazy\" decoding=\"async\"><h3>Amritsar and Panipat \u2014 textiles<\/h3><p>Amritsar is famous for linen and velvet, traded to India&#8217;s colder regions even though the city itself bakes for most of the year. Panipat \u2014 known for the two battles that changed the course of Indian history \u2014 is now the cotton and jute centre of the north.<\/p><\/article>\n  <\/div>\n\n  <div class=\"ab-quote\">\n    <p>Agra and Firozabad are barely 50 kilometres apart. One lives on marble, the other on blown glass. On the road between them stands a roadside dhaba with a glassblowing studio on one side and a marble statuette showroom on the other.<\/p>\n  <\/div>\n\n  <h2>Technology that does not spoil the craft<\/h2>\n  <p>The techniques used in northern India have changed little since around 1600 \u2014 it is hard to improve on something that has worked for four hundred years. The tools, however, can change. Spray booths replace the rickety spraying nozzles. Blades keep the same shapes, only far sharper. Electric grinders are hand-operated, so they remain an extension of the artisan&#8217;s hand rather than a substitute for it.<\/p>\n  <p>The other half of the technology is entirely invisible: stock management, logistics and knowing what actually sells in a market six thousand kilometres away. An artisan in a small town has no way of knowing that \u2014 and does not need to. His job is to do what he does best.<\/p>\n\n  <figure class=\"ab-figure ab-figure--wide\"><img src=\"https:\/\/mebleartisan.pl\/wp-content\/uploads\/2026\/08\/artisan-drewno-mango-plantacja.jpg\" alt=\"Mango wood plantation in the Himalayan foothills\" loading=\"lazy\" decoding=\"async\"><figcaption>A mango wood plantation in the Himalayan foothills \u2014 the raw material behind most of the collection.<\/figcaption><\/figure>\n\n  <h2>Why solid mango wood<\/h2>\n  <p>Mango is dense and hard, with a strong, expressive grain \u2014 and it is a responsible material: it comes from orchard trees that have stopped bearing fruit and would be felled anyway. Every board has a different figure, which is why two pieces from the same run never look identical. Variations in colour and small marks left by the material are not flaws \u2014 they are the maker&#8217;s signature.<\/p>\n\n  <h2>The founder: Amit Basu<\/h2>\n  <p>A British citizen and London School of Economics alumnus. He started out in Jaipur in 1995 importing and exporting furniture. He has more than 25 years in the furniture and home decor industry, and has been recognised by the Goldman Sachs 10,000 Small Businesses programme and the Forbes Business Council.<\/p>\n\n  <h2>What this means for the piece you buy<\/h2>\n  <p>Every item passes through the hands of several artisans in several towns \u2014 a joiner, a carver, a metalworker for the fittings, sometimes a weaver. It is made in a small run, not on a line. That is why it has a character mass production cannot reproduce \u2014 and why it looks better with age, not worse.<\/p>\n\n  <div class=\"ab-cta\">\n    <a class=\"ab-btn ab-btn--primary\" href=\"https:\/\/mebleartisan.pl\/en\/sklep\/\">Browse the collection<\/a>\n    <a class=\"ab-btn\" href=\"https:\/\/mebleartisan.pl\/en\/kontakt\/\">Ask about a product<\/a>\n  <\/div>\n\n  <p class=\"ab-source\">Information and photographs about the maker: Artisan Furniture brand materials (artisanfurniture.net).<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Marka Artisan powsta\u0142a w 1995 roku w Jaipurze. Poznaj rzemie\u015blnik\u00f3w, miasta i materia\u0142y, z kt\u00f3rych powstaj\u0105 nasze meble.<\/p>","protected":false},"author":0,"featured_media":21826,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-21836","page","type-page","status-publish","has-post-thumbnail","hentry"],"_hostinger_reach_plugin_has_subscription_block":false,"_hostinger_reach_plugin_is_elementor":false,"_links":{"self":[{"href":"https:\/\/mebleartisan.pl\/en\/wp-json\/wp\/v2\/pages\/21836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mebleartisan.pl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mebleartisan.pl\/en\/wp-json\/wp\/v2\/types\/page"}],"replies":[{"embeddable":true,"href":"https:\/\/mebleartisan.pl\/en\/wp-json\/wp\/v2\/comments?post=21836"}],"version-history":[{"count":1,"href":"https:\/\/mebleartisan.pl\/en\/wp-json\/wp\/v2\/pages\/21836\/revisions"}],"predecessor-version":[{"id":21839,"href":"https:\/\/mebleartisan.pl\/en\/wp-json\/wp\/v2\/pages\/21836\/revisions\/21839"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mebleartisan.pl\/en\/wp-json\/wp\/v2\/media\/21826"}],"wp:attachment":[{"href":"https:\/\/mebleartisan.pl\/en\/wp-json\/wp\/v2\/media?parent=21836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}